How we are funded
Affiliate Disclosure
Some bookmaker links on this site earn us a commission. This page says which, how they are marked, and why they never change what we write or how we rate anyone.
On this page
The plain statement
Cheltenham Betting Tips is an independent publisher. Some of the links on this site to bookmakers are affiliate links: if you follow one and open an account or place a bet, the bookmaker may pay us a commission. This does not change the odds, offers or terms you receive.
How affiliate links are marked
- Every affiliate link is identified as such where it appears — on odds tables, bookmaker rating pages, free-bet pages and within articles.
- An 18+ notice and a responsible-gambling message with links to BeGambleAware.org, GamCare and GamStop appear alongside.
- Links carry standard sponsored-link attributes for search engines.
What commission does not affect
| Area | Rule |
|---|---|
| Analysis and race guides | Written from verified data under the editorial policy; no bookmaker sees or influences content before publication |
| Tips | Human opinions with a public, permanent record; never influenced by which bookmaker offers a price. See how our tips work |
| Bookmaker ratings | Published criteria applied identically to every bookmaker, affiliate or not. See how we rate bookmakers |
| Odds comparison | Prices shown as supplied by the data feed (or labelled DEMO); no bookmaker is promoted to the top of a table for commercial reasons |
| Order of bookmakers in lists | Determined by the published criterion for that list — best price, rating score or alphabetical — and stated on the list |
What we do not do
- Accept payment for tips, editorial coverage, reviews or placement.
- Publish "exclusive" offers we have not verified against the bookmaker's own terms.
- Present a bookmaker's promotion as editorial content.
- Link to any bookmaker that does not hold a Gambling Commission licence for Great Britain.
Which bookmakers we have relationships with
Bookmakers with which we hold an affiliate agreement will be listed on this page and identified on their rating pages. As of 14 September 2026 no agreements are live; any that begin will be added here with the date.
Questions
If anything on this page is unclear, or you believe commercial considerations have influenced our content, tell us via the contact page. Such reports are treated under the corrections policy.